"Lead in lipstick, endocrine disruptors in perfume, soda that kills your brain cells, denim that poisons water"... Familiar headlines?
BEAUTYCALYPSE is asking beauty & health questions, never satisfied with half-truths.
The BEAUTYCALYPSE woman wants to enjoy her glamourous beauty products and to satisfy her unique fashion sense – but she wants to be sure they will not harm her, other people, or the environment.
The BEAUTYCALYPSE man chooses healthy and organic skincare products and strives to strike the healthiest balance for his busy lifestyle.
Noticing each other and helping each other is not a blurry new age mantra, but words to live by: "Treat others like you want to be treated" is a classic - and BEAUTYCALYPSE readers don't want the price of their product choices to be death, destruction or intoxication.
“The first statement that gained my respect was the ad-free mantra in the quest for honest reviews. I’ll never skip a BEAUTYCALYPSE post because I know there is a valuable nugget to be gleaned in every article.”
What’s more beautycalyptic than this urban wilderness?
“THE GREEN GANG? ADVENTURERS?”
It’s me and the lovely readers: aspirational consumers, conscious consumers, ethical hero entrepreneurs. <3
“WHAT’S ETHICAL EXCELLENCE?”
Products (services, apps, solutions, habits) that never compromise on quality or ethics.
“WHY DO YOU CALL IT A QUEST?”
Because the world is not perfect yet we can strive to make the best possible decisions.
And because I love RPG games ;)
“WHAT’S THIS ABOUT?”
Slow and eco-fair fashion & luxury; green beauty for all ages; products free from conflict palm oil; the pursuit of natural, healthy, product-independent beauty; veg(etari)an + gluten-free + sugar-free and health-boosting food; health & soul health; toxins and tox-free options; travel; fair & healthy habits & self-care; ethical choices for life and biz – and much more!
...a personal, independent, BS-free, no-fad/ no-ad, well informed outpost of green & gorgeous beauty and ethical & healthy lifestyle.
"I’m Nath and I'm not here to make you buy stuff. I'm here to show you how to make informed decisions for an ethical, green, happy and healthy life. This place is 100% ad-free and 100% against all blogging odds."