Hugging trees has never felt so soft! 😳💚🥰

With 85K trees planted and counting, this young German brand offer more than the softest, plushest and most durable bath towels and bathrobes (quite affordable, too). They took a commodity and made it into an emission-neutral, tree-planting, eco-fun lifestyle product for literally everyone who needs a towel. BEAUTYCALYPSE has examined the eco promises and tested the towels’ wear and tear for 2.5 months.