"Lead in lipstick, endocrine disruptors in perfume, soda that kills your brain cells, denim that poisons water"... Familiar headlines?
BEAUTYCALYPSE is asking beauty & health questions, never satisfied with half-truths.
The BEAUTYCALYPSE woman wants to enjoy her glamourous beauty products and to satisfy her unique fashion sense – but she wants to be sure they will not harm her, other people, or the environment.
The BEAUTYCALYPSE man chooses healthy and organic skincare products and strives to strike the healthiest balance for his busy lifestyle.
Noticing each other and helping each other is not a blurry new age mantra, but words to live by: "Treat others like you want to be treated" is a classic - and BEAUTYCALYPSE readers don't want the price of their product choices to be death, destruction or intoxication.
Congratulations! Having roamed the vast and dangerous plains of online shopping supernovas, black holes that are cat videos and other perils of our great and mesmerising uniWWWerse you have finally reached this small, serene indie outpost of green and healthy living. Welcome, Adventurer. Let the Quest for Ethical Excellence begin!