Nice to meet you, Adventurer.
WHO‘S TALKING ANYWAY?
I’m Nath, the green influencer (“greenfluencer”), health advocate, ethics analyst, researcher, art director and founder of BEAUTYCALYPSE. My partner supports me a lot, and from time to time I’m lucky to get help from my likeminded friends as well, crediting or not crediting them according to their wishes.
And so you know: I’m not here to make you buy stuff or to shove sustainability down your throat.
Although, as a (former) journalist turned polyglot copywriter and digital strategist specialising in niche eco and luxury brands, I do have that power. Instead, I’m here to show you how to make informed decisions for yourself. Leading a genuinely ethical, green, happy and healthy life without giving up on great style is possible. The start may overwhelm you massively, and the lack of a blueprint/ cookie cutter solution may dishearten you at first, but take my word – it will get much better.
It’s the 2013-launched log of my ongoing, 1994-born Quest for what I call Ethical Excellence – asking the right questions for a better, healthier, wiser, kinder, and happier life.
My goal is to share my Quest with you in order to inspire, to empower You to ask the right questions yourself. We need more mindful and wise decisions in our world today. We need less hysteria and more knowledge, more education, more communication.
Agreed? Then welcome to the Green Gang!
WHAT DOES BEAUTYCALYPSE MEAN?
BEAUTY- stands for the beauty industry where my Quest has begun, but also for a characteristic that scholars fight to define. I see beauty as a power shaped by harmony and health, wisdom and fairness, strength and integrity – unthinkable without a beautiful spirit, impossible without an empathic heart.
The Greek word ‘apocalypse’ lends me the –CALYPSE, and stands for the unveiling, the end of lies, the end of not-knowing, and for the dawn of a new and better era. It’s time to investigate and to disclose genuine beauty secrets and ugly industry secrets alike.
WHAT IS THIS ABOUT?
What I look for and into are: eco-fair fashion, artisanal & ethical luxury, green beauty (organic skincare & personal care, fragrances), vegan/ vegetarian + gluten-free + sugar-free and health-boosting food, various health topics, soul health, toxins, environment, human rights, personal care, greener travel, ethical business, green entrepreneurs, product-independent beauty, products free from conflict palm/ kernel oil and derivatives and much more.
BEAUTYCALYPSE is about Living Ethical Excellence.