Nice to meet you, Adventurer.
WHO‘S TALKING ANYWAY?
I’m Nath, former journalist turned digital strategist, copywriter and green influencer. As BEAUTYCALYPSE founder, I’m now also the creative director, ethics analyst, researcher and writer. Because BEAUTYCALYPSE reflects our actual lifestyle, I also have great support from my partner, and from time to time I work with lovely likeminded contributors.
And so you know: I’m not here to make you buy stuff or to shove sustainability down your throat.
Although I could – I’m in the business of words that sell. Instead, I’m here to show you how to make informed decisions for yourself. Leading a genuinely ethical, green, happy and healthy life without giving up on great style is possible. The start may overwhelm you massively, and the lack of a blueprint/ cookie cutter solution may dishearten you at first, but take my word – it will get much better.
It’s the 2013-launched log of my ongoing, 1994-born Quest for what I call Ethical Excellence – asking the right questions for a better, healthier, wiser, kinder, and happier life.
My goal is to share my Quest with you in order to inspire, to empower You to ask the right questions yourself. We need more mindful and wise decisions in our world today. We need less hysteria and more knowledge, more education, more communication.
Agreed? Then welcome to the Green Gang!
WHAT DOES BEAUTYCALYPSE MEAN?
BEAUTY- stands for the beauty industry where my Quest has begun, but also for a characteristic that scholars fight to define. I see beauty as a power shaped by harmony and health, wisdom and fairness, strength and integrity – unthinkable without a beautiful spirit, impossible without an empathic heart.
The Greek word ‘apocalypse’ lends me the –CALYPSE, and stands for the unveiling, the end of lies, the end of not-knowing, and for the dawn of a new and better era. It’s time to investigate and to disclose genuine beauty secrets and ugly industry secrets alike.
WHAT IS THIS ABOUT?
What I look for and into are: eco-fair fashion, artisanal & ethical luxury, green beauty (organic skincare & personal care, fragrances), vegan/ vegetarian + gluten-free + sugar-free and health-boosting food, various health topics, soul health, toxins, environment, human rights, personal care, greener travel, ethical business, green entrepreneurs, product-independent beauty, products free from conflict palm/ kernel oil and derivatives and much more.
BEAUTYCALYPSE is about Living Ethical Excellence.