Nice to meet you, Adventurer!


Hi. My name is Nath.

I’ve been living “green” since my teenage years and blogging since the advent of LiveJournal in 1999, and as a (former) journalist and media professional turned digital strategist and polyglot copywriter, the Internet is pretty much my homeland. I’m also a bit of a gaming, scifi and fantasy geek, and have a lot of fun playing Elder Scrolls Online.


I started BEAUTYCALYPSE in 2012–2013 facing a torrent of questions related to health and sustainability. 

BEAUTY is the force that will save the world.
*CALYPSE is from the Greek word ‘apocalypse’ – the unveiling, the end of lies, the end of not-knowing, and the dawn of a new and better era. Is it though? Or is it perhaps the toxic wasteland, the end of our civilisation, the dystopian horror, the post-war, post-human nightmare of hunger and destruction?

We need to investigate opportunities for thriving sustainably, while exposing – and opposing – the ugly industry facts. Agreed? Then welcome to my Green Gang!


I’m not here to make you buy stuff or to shove sustainability down your throat. Although I could, I’m in the business of words that sell, after all 😉

Instead, I’m here to show you how to make informed decisions for yourself. Leading a genuinely ethical, green, happy and healthy life can be possible, chic, and affordable. The start may overwhelm you (let’s get real: massively overwhelm you), and the lack of a blueprint or of a cookie cutter solution may dishearten you at first, but take my word – it will get much better.

BEAUTYCALYPSE topics come from my personal, everyday life: eco-fair fashion, artisanal & ethical luxury, green beauty (organic skincare & personal care, fragrances), vegan/ vegetarian + gluten-free + sugar-free and health-boosting food, various health topics, soul health, toxins, environment, human rights, personal care, greener travel, ethical business, green entrepreneurs, product-independent beauty, products free from conflict palm/ kernel oil and derivatives and much more.

BEAUTYCALYPSE is the Quest to Living Ethical Excellence.
Welcome to the Green Gang!

8 replies on “ABOUT

  1. Thanks for following ZimmerBitch. I’m not much of a consumer of beauty products, but I do care about what goes into my food, products, etc. so I’m finding your blog really useful (and well-written). Cheers, Su.

    1. Thanks for this note, Su ❤ I just loved your style!
      (And no worries, I'm not writing only about beauty) 😉

  2. Very Refreshing blog! I’m enjoying it alot and would like to link back your #Green Nail Polish post at our Facebook #BaliBrand Organic wear, Nurkamaya. Happy Tuesday!

    1. well thank you! I liked the old but it was too messy and too teenage diary – good for a start but bad for r’n’r.

      and yes, I’m telling a story. I’ve made up and written up stories for a living all my life now, just it weren’t MY stories.

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