Nice to meet you, Adventurer!
WHO‘S WRITING HERE?
Hi. My name is Nath.
I’ve been living “green” since my teenage years and blogging since the advent of LiveJournal in 1999, and as a (former) journalist and media professional turned digital strategist and polyglot copywriter, the Internet is pretty much my homeland. I’m also a bit of a gaming, scifi and fantasy geek, and have a lot of fun playing Elder Scrolls Online.
I started BEAUTYCALYPSE in 2012–2013 facing a torrent of questions related to health and sustainability.
BEAUTY is the force that will save the world.
*CALYPSE is from the Greek word ‘apocalypse’ – the unveiling, the end of lies, the end of not-knowing, and the dawn of a new and better era. Is it though? Or is it perhaps the toxic wasteland, the end of our civilisation, the dystopian horror, the post-war, post-human nightmare of hunger and destruction?
We need to investigate opportunities for thriving sustainably, while exposing – and opposing – the ugly industry facts. Agreed? Then welcome to my Green Gang!
WHAT IS BEAUTYCALYPSE ABOUT?
I’m not here to make you buy stuff or to shove sustainability down your throat. Although I could, I’m in the business of words that sell, after all 😉
Instead, I’m here to show you how to make informed decisions for yourself. Leading a genuinely ethical, green, happy and healthy life can be possible, chic, and affordable. The start may overwhelm you (let’s get real: massively overwhelm you), and the lack of a blueprint or of a cookie cutter solution may dishearten you at first, but take my word – it will get much better.
BEAUTYCALYPSE topics come from my personal, everyday life: eco-fair fashion, artisanal & ethical luxury, green beauty (organic skincare & personal care, fragrances), vegan/ vegetarian + gluten-free + sugar-free and health-boosting food, various health topics, soul health, toxins, environment, human rights, personal care, greener travel, ethical business, green entrepreneurs, product-independent beauty, products free from conflict palm/ kernel oil and derivatives and much more.