Notes from the world of ethical fashion — and conventional fashion moving towards sustainability — that sparked joy in us.
Why “méli-mélo mode”? Because I love alliterations, because I love French, because French is kind of the language we connect with fashion, and also… because I can. 😉
Opener image: Manakaa Project
Bags & Wallets: O My Bag
As I went on a hunt for a new wallet (long story short: bought a super ethical cork one last year, but it was so poorly designed that I ended up with it tearing up money bills and breaking my credit card) and asked for ideas on Instagram, this name was dropped more than just several times. And while I’ve decided to give another cork wallet a try, O My Bag have definitely sparked my interest.
Ethical excellence? Why, yes. The brand works with veg tanned leathers and organic cotton for lining, they have controlled tanneries, they give back to the artisan communities. The styles for women and men are minimalistic, clean lines, beautiful natural colours; and reasonably priced.
Fashion tip: Everybody is crazy for baguette bags this season. O My Bag’s ‘Josephine’, a black-and-cognac number, is your ethical answer to the trend.
Muji Goes Organic Linen
The Japanese brand — the Holy Grail for stylish minimalists across the globe — is known for home, office and also for wardrobe basics of pretty solid quality. Fashion-wise we’ve seen nice striped shirts, comfy turtlenecks, clever smartphone-approved gloves and even more affordable, yet well-made basics that lasted well longer than a season.
Their new Summer 2019 linen collection is a sign that the company is catching up on the organic trend, and thankfully, not jumping on the organic cotton bandwagon like just about every highstreet fashion label did: cotton, even organic cotton, is not the most sustainable plant out there due to the immense amount of water needed for farming. Linen, on the other hand, is a beautiful fabric. Made from the flax plant, it doesn’t need pesticides to grow, and the fabric itself is skin-loving, anti-fungal, anti-static, anti-bacterial, cooling on a hot day and warming on a cold day, just naturally amazing.
The Muji organic linen womenswear and menswear collections are chic, modern classics, and we can’t be more happy about this addition the the range. Hopefully us ethical aesthetes are going to see more and more sustainable collections coming from Muji.
Patchwork Denim: Bridge & Tunnel
From the warm and sunny Hamburg come Bridge & Tunnel, a brand rooted in craftsmanship. And when I say “warm and sunny Hamburg”, you know it’s a stretch — however, it’s only due to the warm feelings you undeniably get when discovering the young German brand.
Ethical excellence? B&T give work to socially disadvantaged people and to refugees, their denim is post- & pre-consumer waste (old textiles and material excess). Rugs, pillow cases, backpacks and fashion items made from denim straps of different sizes have a modern aesthetic, a cool eclectic vibe.
Product tip: Summer is coming, and nothing screams summer louder than the colours of the sea.
P.S. The name has not to do with the NYC term but with the Hamburg neighbourhood in which the company’s HQ are based.
“Bead of Pearl”: Manakaa Project
Do you like bead embroidery? Not so much? What if it came in luxurious black on black styles?
Manakaa Project is a female-owned fashion brand based off the desire to honour the art of traditional embroidery.
The founders Stefanie and Valerie have learned to love the Indian art of bead embellishments through a social project — the idea to preserve the artisanship through fashion came soon after. Of course fairly made. And of course made to match the potential consumer’s needs.
The styles and the beaded patterns step forth from the traditional colourful vibe, instead, all pieces are come in an eye-catching, glamourous black on black design that can absolutely take you from breakfast to party (I’ve also spotted a fabbo yellow-on-grey number but it seems not available yet). We adore the artsy feel of the lookbook as well: all too easy to picture any of the photos there displayed at some popular photo gallery.
The inaugural collection is available via the brand’s online shop.
Tanning Without Water With Ecco’s DriTanTM
Ecco is a major shoe company that in this moment only ranks E on rankabrand.org for not disclosing enough information on their ethics and environmental policies. What’s interesting though is that the Danish brand owns most of its supply chain such as tanneries or a leather sourcing company, which, in theory, grants Ecco quite some power to establishing positive change. It’s worth noting, that on the company website, the ethical efforts, eco awards and “green” innovation appear well-documented. And innovation is what we’re addressing today.
Ecco’s DriTanTM is a water-free tanning process that saves 25,000,000 litres of water (plus 600 tonnes of waste) per year and was first introduced in late 2018, with a range of shoes availably exclusively to Japanese fashionistas in Ginsa.
In 2019, the first DriTanTM models will hit European stores in Autumn. Ecco aim at making their entire shoe collection based on DriTanTM leather by 2020.
We will absolutely follow up on that.
The brand for top quality hosiery and Cradle 2 Cradle innovator Wolford have opened two new beautiful stores in Paris, located Rue Vieille du Temple, 36 and 76.
With rough textures and tech-inspired lighting, the gorgeous minimalistic interior draws inspiration from the Austrian production site and offers an open, airy, art-like yet approachable presentation of the styles. White and off-white, peachy lights — you can disconnect completely from the world outside and focus on style and fit completely. What can I say, I really needed that one reason to visit Paris again this year!