Gold, Sulfur and Flamingos: Ileur Launch Event in Berlin

It took well over two years to groove Ileur Gold Luminosity serum’s exclusive formula – founders Annika and Swantje van Uehm have celebrated the launch with all splendour appropriate.

Hot pink goes oh so well with gold: on the left, details of the Ileur presentation on the rooftop piazza; on the right, that’s what you see if you look up when standing in the Ackselhaus patio.

Press and bloggers were invited to the rooftop of the Ackselhaus apartment hotel where two beautiful suites and a rooftop piazza by a pool made for a very summery and festive setting.

SAVUE Event:

You’ll remember SAVUE from my green beauty shopping in Berlin article – or maybe from co-founder Swantje’s luxurious green beauty routine she shared with us a little while ago. Ileur is SAVUE’s very own creation, and the result of a development process that took several years. The exclusive, efficient, made-in-Germany formula of the GOLD LUMINOSITY serum is a bit of a silver bullet product, pun intended: it’s designed to hydrate, to fight inflammations and to nourish in all its gel-textured lightness. Man-friendly it is, too.

Ileur Gold Luminosity signature element – gold – everywhere, including make-up artist Klara’s mirror. Also, broad agreement among attendees: “When can I move in here?”

Inner values? Yes, please.
Ileur GOLD LUMINOSITY serum full disclosure is a whole lot shorter than what it’s free from. That’s exactly how we like our skincare over here!

Ingredients: Aqua (dest.), Sodium Hyaluronate, Dimethyl-Sulfone (MSM), Algin, Gold (CI 77480), Garcinia Mangostana Peel Extract, Silver.

0% alcohol, nano, petrochemicals, fragrance, colourants, PEG, phthalates, parabens, silicones, synthetic preservatives. 
100% vegan and cruelty-free.

While I’m not someone who thinks that gold and silver in skincare are automatically the ticket, I can’t deny the anti-inflammatory benefits of Silver, in particular in combination with Sulfur, a powerful anti-blemish active, and intensely soothing Mangosteen Peel Extract. Algin adds a pleasant softness to the Hyaluronic Acid that can otherwise feel quite dry and uncomfortable on the skin.

Ileur GOLD LUMINOSITY is available via the SAVUE online shop and showroom.
Available as: 5 ml €29 (ideal for a first impression), 15 ml €69, 30 ml €119.

Who wants a bed of – prickly – roses if one can have a bed of, well, Gold and Sulfur? (That’s what you could call one hell of a formula!)

To learn more about Ileur GOLD LUMINOSITY serum, stay tuned for my long-term review (long-term in this case means using it daily for 1.5 months) coming at you in two weeks’ time.


Geeking out about all things truly green, healthy and ethical over at (Avatar illustration by A. Goncharenko)