Three Organic, Tox-Free, Conflict PO-Free Mascaras [Product Battle #10]

Three tubes of gorgeous clean’n’green mascara – black, brown, purple – free from conflict palm oil and toxins in a beauty deathmatch!

…Or almost a deathmatch anyway. I suppose this is just my weird sense of humour. I love all three products for different reasons that you’re about to find out now.
But still, it is a comparison that hopefully shows you a bit of my evaluation process and inspires what to look for when you will need another tube of this lovely basic.

Key factor for choosing these mascaras for me was: all three are free from conflict palm oil, and maybe some will think I sound like a broked record, but conflict palm oil is a bitter reality nobody can claim not to know of and, most importantly, not to influence with your daily decisions!

And of course I’d love to hear from you, because when it comes to mascara, people can get verrrrry opinionated 😉




How do I rate the products in this “product battle”?
Basically, any great feat earns points. For example, vegetarian-friendly earns the product one point, vegan-friendly earns two for obvious reasons. Great texture? Another point. Good value for money? Yet another.

organic-mascaras-without-conflict-palm-oilAnd speaking of the price rating, I found a quite fascinating web site called, and according to them, on average conventional mascara tubes in the US cost between 3 and 22 USD. So rather than thinking about how much I personally deem affordable or expensive, I have used this price tag as my benchmark simply because this, after all, is the price tag of the overall competition in the largest cosmetics and make-up market of the world.

Fasten your seat belts now, ladies, and beware of the panda eye!


…And the products that I’m about to throw into the merciless arena are:
1. Und Gretel, WINT Mascara in ’Chestnut’
First appearance in:
2. Sante, Mascara Perfect Definition in ’Black’
First appearance in:
3. 100 Percent Pure, Maracuja Oil Mascara in ’Blackberry’
Swatches left to right: Sante ‘Black’, und Gretel ‘Chestnut’, 100 Percent Pure ‘Blackberry’

Und Gretel, WINT Mascara in ’Chestnut’

This is a gorgeous mascara in a lightweight metal tube.
A quick-dry formula and a perfect, appropriately slim precision brush that defines and slightly lifts the lashes.

INGREDIENTS: Aqua, Cera Alba*, ci 77499, Copernicia Cerifera Cera*, Prunus Amygdalus Dulcis Oil*, Stearic Acid, Butyrospermum Parkii Butter*, Glycerin, Triticum Vulgare Starch*, Glyceryl Stearate, ci 77491, Glyceryl Caprylate, ci 77492, Benzyl Alcohol, Potassium Hydroxide, Xanthan Gum, Tocopherol, Dehydroacetic Acid, Helianthus Annuus Seed Oil. *Certified organic.
INGREDIENTS NOTE: Codecheck highlights the pH value regulating ingredient Potassium Hydroxide (number 15 on the ingredient list) as potentially questionnable; EWG Skindeep rates it a 3 for irritations and use restrictions. For this, I’m going to fine half a point from the final result. Or what would you do?undgretel-wint-mascara-chestnut

+ Certified: BDIH
+ Other colour available: ’Darkest Black’
+ Vegetarian-friendly (contains organic beeswax)
+ Contains Palm-Oil based ingredients considered responsible (via BDIH certification)
+ Extra point for going fragrance-free
+ “Professional” formula (clump-free, dries well, layers smoothly)
+ A classic but appropriately fine brush that picks the absolutely perfect amount of product and combs and separates the lashes like nobody’s business
+ ‘Chestnut’ is a gorgeous, neutral, medium brown that looks natural on the lashes, without any red or green colour cast and with a very natural, slightly matt finish
+ Stays put, smudge-free
+ Easy to remove with oil-free make-up removers (even warm water will do)
The price (let’s be fair, the quality as well) mingles with mascaras by Dior, Guerlain and the likes. But this, of course, is a certified organic product with a clean’n’green make-up artist developed formulat. However, it exceeds the benchmark I introduced above and so we have no point earned for the price of:
€34 for a 5 ml tube,
BATTLE SCORE: 10 points
Minus 0.5 point for the use of a restricted ingredient
BATTLE SCORE: 9.5 points

Sante, Mascara Perfect Definition in ’Black’

A basic deep black mascara with a brilliant finish; widely available in organic supermarkets and many conventional department stores/ drugstores in Germany.

INGREDIENTS: Aqua (Water), Alcohol, Stearic Acid, Glycerin, Cera Alba (Beeswax), Sorbitol, Algin, Potassium Cetyl Phosphate, Cetearyl Alcohol, Cetearyl Glucoside, Xanthan Gum, Hydrogenated Palm Glycerides, Parfum (Essential Oils), Tocopherol, Helianthus Annuus Hybrid Oil, Acacia Senegal Gum, Lycium Barbarum Fruit Extract, Linalool, CI 77499sante-definitionmascara

+ Certified: BDIH, NaTrue
– Other colours available: NO.
Which is a shame because this formula would be so perfect for dark shades: midnight blue, dark purple, forest green.
+ Vegetarian-friendly (contains organic beeswax)
Contains Palm-Oil based ingredients considered responsible (via BDIH certification)
+ + Top rating on Codecheck and easily available! I can’t stress it enough, and we heard it during this year’s Natural Cosmetics Conference: customers will pick conventional products if they can’t access organic cosmetics easily.
+ Smudge-free formula with great definition
– Plastic brush is similar to popular rubber brush designs but much harder and larger, and while I had no issues with it other than it being made of undisclosed plastic, I saw online reviews in which girls complained it was “spiky” and rather unpleasant to apply; as you can see in the image below, it can leave stains all around your lashes
+ + The colour is a pure, classic black with a distinct shiny finish; one coat gives you a flawless, naturally defined look; two coats make it a more dramatic statement
+ Stays put all day long
– Is somewhat smudgy when you remove it
+ 8 ml, €12
BATTLE SCORE: 10 points

100 Percent Pure, Maracuja Oil Mascara in ’Blackberry’

The Maracuja Oil Mascara was among my very first three 100 Percent Pure products, and I chose it because it contained no palm-oil derived anything for a change. Also 100 Percent Pure’s major claim is to use plant-based pigments only, and how, I ask you, how is a green eyed gal not to fall for a dark purple mascara?

INGREDIENTS: Camellia Sinensis (Green Tea) Leaf Extract, Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Oryza Sativa (Rice) Bran Wax, Extracts of Rubus Fruticosus (Blackberry) Fruit, Ribes Nigrum (Blackcurrant) Fruit, Rubus Idaeus (Raspberry) Fruit, Coconut Stearic Acid, Pantothenic Acid (Pro-vitamin B5) and Fucus Vesiculosus (Seaweed) Powder, Theobroma Cacao (Cocoa) Seed Butter, Passiflora Alata (Maracuja) Seed Oil, Extracts of Aloe Barbadensis (Organic Aloe Juice) Leaf*, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed (Coffee Beans), Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thyme) Flower/Leaf, Rosmarinus Officinalis (Rosemary) Leaf, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem, Hydrastis Canadensis (Goldenseal), Passiflora Alata (Maracuja) Seed, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower, Vegetable Glycerin, May Contain Iron Oxides.
* Certified Organic100percentpure-maracujamascara-blackberry

No organic certifications (contains one certified organic ingredient)  – no point, because we’re talking organic mascara here. However, it is a natural product, so it’s good for this product battle 😉
+ Other shades available: Black Tea, Dark Chocolate
+ + Vegan-friendly + certified Cruelty Free
+ + Contains no Palm (Kernel) Oil derivates at all, how cool is that…
+ Amazing plant-based formulation, strong colour payoff and great coverage, delightful maracuja smell
No points for the brush: a full, slightly bent brush that picks too much product and leaves product clumps on the opening of the tube as well as easily staining all around the lash line
No points for the texture: can get quite clumpy with the second coat
+ The colour is a rich dark purple that looks almost black yet subtly enhances your natural eye colour, I’d consider it “safe” for someone who wants to try colourful mascara for the first time but has never worn anything other than black or brown on their lashes 😉
+ Stays put
+ Very easy to remove
As for the price, again, we are at the premium level here, no points earned for:
3.64 ml tube selling at €25
BATTLE SCORE: 9 points

And here are all three products worn (click the image to see it full size – the only way to see the shimmer of this battle’s winner 🏆Sante mascara🏆 or the purple highlights of the 100 Percent Pure mascara, or the perfect feather-like definition by und Gretel:organic-mascara-best-of

Now you tell me:
Do you have mascara favourites?
And which of the three would you prefer? 


Geeking out about all things truly green, healthy and ethical over at (Avatar illustration by A. Goncharenko)

8 Responses

  1. Thanks a lot for pointing out the conflicted palm-oil topic once more. I think there are so many people out there who have no idea. Really…
    Anyway, usually I wear black mascara but I am quite fascinated by the coloured one and I can not work with plastic or rubber brushes. It does not look that good in comparison to really big normal brushes. I also do not like too dry mascara.

  2. Petra Kovarikova

    I’d say that the look with Und Gretel mascara Gretel is the best 🙂 also a long time I am looking at it, but I fear disappointment as Nu Evolution (absolutely racoon eyes)

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