Basic Green Beauty & Fashion Questions

A quick Q&A to end green beauty and slow fashion confusion… And start some new! 🙂

As a green beauty and eco-fair and slow fashion blogger, questions related to green beauty and eco-fair and slow fashion are the order of the day. I’ve collected questions that poured in during the last few months because they look good together and tried to be as simple and as concise as possible answering them, leaving a few juicy questions for you to think about.greenbeauty-slowfashion-faq

Frequently Asked Eco-Fair Fashion Questions:
1. What is, and how green is “shop your closet”?

Shopping your closet is based on the idea that you wear only a fraction of your overall possessions, have long forgotten the treasure chest that is your wardrobe, and have no idea how to style what you’ve got to achieve beautiful, flattering looks.

Accessing your fashion belongings is generally an excellent idea that will help you avoid spontaneously buying the tenth pair of, I don’t know, tank tops with a cute pineapple print.

Helpful article:
Stylist in your pocket
Smartphone app to consider: Stylebook

2. Does minimalism or a capsule wardrobe equal slow or eco-fair fashion?

Minimalism and capsule wardrobes are not quite the same. Minimalist lifestyle is living a simple life, unburdened by possessions. Ascetic, pure, relaxed.

Capsule wardrobes, on the other hand, are a tool to shopping your closet (view above) in a clever way that doesn’t require throwing away stuff. Using your complete closet’s offerings, you put together from 10 to 30 items that will need to work for a given period of time: a 2-week holiday, a month, a season.

Minimalism can be seen as slow fashion because as a minimalist, you don’t go hunting fast fashion, that’s for sure. A capsule wardrobe on the other hand is a tool in anybody’s hands, in the hands of a fashion victim just like in the hands of a slow fashion fan.

Eco-fashionista 80 lvl:
you can be a minimalist who buys eco-fair garments that match their winter or summer capsule wardrobe only. 

Serious minimalism inspo:
Jenny Mustard (YouTube)

3. What is the “30 wears pledge”?

The 30 wears pledge is a pleade of wearing a garment 30 times, not neccessarily in a row 😉

I think it’s more of a celebrity/ fashion blogger thing to do – part of their job description is having to constantly flaunt new garments in public after all.

It’s not intrinsically eco or fair. Is it slow though? Compared to what?

4. Is vintage fashion slow fashion?

Yes – and no.

Buying vintage clothes reduces the amount of textile waste for sure. On the other hand, not everyone can shop vintage due to personal preferences, favourite styles, availability or budget.

My personal problem with vintage anything is that as a consumer I’m basically Jon Snow when it comes to the origins or to the processing of those garments: I know nothing about them.

Like vintage furniture can sneak lead paint onto your clean and green home, vintage clothes, in fact any fast fashion/ conventional clothes, could have been treated with all kinds of stuff I don’t want near my skin – stuff like formaldehyde, brominated flame retardants or phthalates.

5. What is Eco-Fair Fashion? Does Ethical Equal Vegan?

Eco is eco-friendly. It can mean using organic fibres, recycling, reusing or repairing.
Fair stands for fair wages, safe working conditions.
Ethical can be all of the above and can include animal-friendly as well.
Vegan sounds good but is not neccessarily eco, fair, or slow all by itself. And, according to IVN Best, 90% of all fibres used in fashion worldwide are vegan anyway, so you’ve got to be more specific when looking at vegan fashion – it’s an easy-to-make claim.

Frequently Asked Green Beauty Questions:
1. Is clean beauty the same as green beauty?

There is no official definition, let alone a legal definition for green beauty or clean beauty. Both terms are an attempt at finding a category for (hopefully!) genuine natural and organic skincare brands that may or may not be certified natural and/or organic. The words “green” and “clean” suggest a certain free-from and eco-ethical company philosophy, so it’s only natural – pun intended – for beauty bloggers, green beauty fans and green brands themselves to choose this as a go-to category. And it’s a good category!

The only caveat: because green beauty or clean beauty are not regulated terms, anyone can claim to be part of it.

2. What’s the difference between natural and organic cosmetics?

While the claims “natural” and “organic” themselves are nearly as loose concepts as “green beauty”, there are actually specific definitions.

Let’s first draw a line between natural and organic. Natural is a term that describes the origin of an ingredient. Organic is a term that describes a (defined) process.

which does sound “cleaner” to you?

Let’s look now at the so-called conventional cosmetics. This one is pretty simple: all legal requirements and safety standards for skincare products and fragrances apply here. Petrochemicals, synthetic ingredients, artificial colourings etc. are allowed.
Examples: easily found on the shelves in the department store.

Near-natural cosmetics can include a) more or less conventional skincare marketed as natural/ green/ botanical or b) more or less natural skincare that relies on some ingredients that can’t be certified natural or organic or make the products uncertifiable – synthetic dyes would be a good example.
There are no certifications for near-natural cosmetics.
Examples: The Body Shop, l’Occitane, Lush.

Natural cosmetics are made from natural ingredients or ingredients derived from natural raw materials. Natural cosmetics can be certified natural by Natrue, Ecocert, BDIH (Cosmos) or Demeter that have varying requirements in regards of the percentage of natural ingredients.
Examples: Benecos, Luxsit Organic Skincare, Oceanwell.

Finally, Organic cosmetics are certified organic by Natrue, Ecocert, BDIH (Cosmos), Demeter, or the Soil Association.
Examples: Sante, Khadi, Martina Gebhardt.

can a conflict palm kernel oil derivate be natural? Organic?
What if a product was made with certified organic ingredients that make about 5% of the overall formula, is it organic? What if 100% of the ingredients were from organic farming?

I hope this was a little entertaining… and has confused you even more 😉


Geeking out about all things truly green, healthy and ethical over at (Avatar illustration by A. Goncharenko)

13 Responses

  1. Jessica

    amazing blog post! your blog is super gorgeous! I am starting a capsule wardrobe! I followed and can’t wait for more 😉

  2. Q&Q! I see the 30 wear thing differently – yes it’s an arbitary number but I don’t think it’s just for slebs. To me more about cheap fast fashion where people buy something to wear once new outfit for a party etc or because something is on sale. I’ve been guilty of that in the past. If you stop and think about how many times you are going to wear a new item before buying it makes a massive difference.

  3. Not so much confused but conscious of how carefully one must read the labels. Interested in your words on vintage. Lately I have been buying ‘pure linen’ supper cloths from the 60s/70s. I wonder how linen was produced back then??



    Great post re: capsule wardrobing. Check out my old company (I was president) because that’s exactly what they do. Quality pieces that work many ways and last many years. Personal stylists help you to coordinate “looks”. In the Halloween dinner photo I sent I was wearing pants from 6 years ago with a new top.

    My best, Mary Alice Heape


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