Halloween is a great deal about fab costumes. But the masks we choose also made me think about, well, masks we choose in life. And realise something… about BEAUTYCALYPSE.
March 2013 – October 2014, Or:
1.5 Cool Years of… Half the Truth
When I first started thinking about the then-nameless BEAUTYCALYPSE, I’ve had over 12 years of blogging experience and run blogs with the fanciest of names already. As a polyglot pro (copy)writer, finding catchy names for things is both my job and something I adore doing.
Finding a name for a blog that would – for the First Time in my life in fact – document my own progress in leading a more healthy, more ethical life, becoming a healthier, a better, happier, more intense version of myself, proved to be tough.
I had two potential names in my pocket, but wasn’t quite happy with either one of them.
One sounded too self-help-ish (you see, it contained the word ‘monk‘), another sounded a wee bit misleading (it included the word ‘naked‘).
The name BEAUTYCALYPSE was born in a Skype chat, as I shared with a friend my frustration about not being able to find a name for a project of my own, and the hilariousness of it. Beauty is something of immense importance to me, at least in my own definition, and an apocalyptic theme is a great setting for unveiling nasty truths and for becoming, as mentioned above, a better version of myself; not unlike a Hero of an apocalyptic or rather, post-apocalyptic, story.
I think this is also what I’ve been delivering – I have been living up to the Quest all the time:
I’ve documented how important it is to be attentive to yourself (my wheat allergy story), I’m been addressing toxic issues like ingredients that are unethical (conflict palm oil) or plain toxic.
To prove to my readers and to myself that there are great alternatives out there, I’ve been testing and reviewing ethical beauty products, health books, having fun with healthy and delicious recipes, creating vegan and gluten-free desserts, and answering reader Qs in my ABC (=Ask BeautyCalypse) series.
I did what I define as:
“BEAUTYCALYPSE celebrates the dawn of a new and better day in the near-postapocalyptic reality of addictive consumerism.”
Which is true.
But my Quest is not only bound to avoiding toxins in what we eat or buy, or to choosing ethical Davids over corporate Goliaths. And that’s why, Adventurers, the truth is: you only see about half the Quest.
There is a part that has remained intimate and most of the time, hidden. There have been wee glimpses and insights, like in the post From free-from to Freedom, but not more.
But then it is the vital force that ties together everything I do and why I do so! A force that defines me. A force that defines who I am.A matter not easy to pull off without getting preachy or overly self-centred and self-involved, which I would hate.
On the other hand, there is so much potential, so much to discuss, so many Q&As that it feels wrong to keep silent about.
It also felt scary to write about it.
So scary I’ve been working on this very post for a week.
You read version 4.2 😉
I don’t plan to only write about this topic from now on; you can be sure that beauty tips, slow fashion, and recipes and reviews and interviews and what not are to come.
BEAUTYCALYPSE will not make an 180-degrees turn, it will get a level up.
So: Who Am I? Who Are You?
Who Are You When You Are Naked?
Who Are You?
Can you answer this question? And what would you say?
…Defining who I am has been the most thrilling part of my life. Just as you can shape your abs and deltoids, achieve your ideal weight, find your perfect lipstick shade, surround yourself with delicious friends, create a home you love, build a business that suits you to a T, you can unveil who you are underneath your clothes, faces, projects, desires, nightmares and dreams.
Always on the edge between just enough focus to Be Me, and as much presence and conscience to keep the Ego at bay, this is truly the Quest of my life. Who I Am won’t let me say or do and yes, buy, certain things. Who I Am is why I say Yes, why I say No. Who I Am is always here no matter what I wear or don’t wear, no matter who I face, no matter who faces me.
This journey is asking for so much patience, wisdom, kindness, innocence, and courage.
This journey is both unique and universal:
Who I Am is alone and on its own. Who I Am is connected with others.
I believe that the only point in living is living well; becoming the Hero we all are born with all chances to become.
And as I stroll the endless realms of the world within and outside, I get inspired by and look up to a few of my loved ones; I admire the strength, wisdom, persistence, and courage of my friends – Lyss, Jayne, Din, Doris, Olessya – some of whom I’ve met only thanks to BEAUTYCALYPSE – Amanda, Heather, Sonja, Liz.