Do seasonal looks, brought up by make-up brands, ever inspire you – or do you prefer a Signature Look you’ve created and honed yourself?
Now let’s be clear:
I’m the first to admire the creativity and prowess and the spirit of innovation displayed by professional Make-Up Artists.
I’ve been looking up to the artistic genius of Aucoin & Co. throughout the nineties.
These days bloggers are the heroines of (albeit non-eco-related) creativity: Ivana of Love Aesthetics who, while not a beauty blogger nor a make-up artist herself, creates the most stunning geometric, quite effortless beauty details. Sandra Holmbom, the beautiful creator of the viral eye-lip look and Killer Colours, another notoriously talented Swedish beauty blogger, are also trained make-up artists.
Seasonal Trend: The Thrill Is Gone
However, with a deluge of available make-up collections, most brands‘ seasonal looks are, well, let’s say: predictable.
They can’t be anything else. The goal of those looks is selling, not creating. And it’s okay. They can be surprising, shocking, or classic, but we can’t look for inspiration where none is involved* by design.
Oh, how do I know?
I’ve kept a diary.
Since FW 1998.
* There ARE of course exciting & edgy exceptions and occasional novelties, but…
Signature Look: Bring Back The Romance
I think, however, that a signature look is a beautiful concept; albeit only if you turn back to its origins leading to A Woman’s – not a collection’s – Signature Look. Hepburn. Hepburn. Bacall. Kelly. Loren. Bardot. Deneuve. Monroe. West. Brooks.
Treat this precious, beautifying, recognisable signature look to a fancy Special Something every season, et voila, that’s the recipe to Your Own, Ever-Evolving, Ever-Gorgeous, Always-Modern Signature Look!
And it’s Slow Fashion by definition.
Now this idea resonates a lot with me, in particular because I still own a little suitcase of mineral and organic make-up. I am not sure about their green qualities these days (key word: mica), but I am determined to keep them in use until I know better. They’re 100% palm-oil-free though – here I am making absolutely no exceptions. All mascaras are gone. All pencils are gone.
Oh and by the way, my personal signature look usually is all about green or purple eyeliner, applied generously, and a surprising nail polish colour. Or it’s just a red lip and highlighted cheekbones and eye brows.