Isn’t it nice to dump all them toxic money-suckers by leading a green & ethical life? To savour the real freedom, not the one that shines in a soda pop ad?
Do you know what I enjoy the Most on my ethical excellence quest?
It’s the fact that I feel like I’ve plunged out of the disgusting Matrix of consumption and the whoooooole supporting system.
This really is the fun part.
I went from free from lactose, free from gluten, free from animal ingredients, free from sweatshop-sewn, free from toxins, free from palm oil to JUST FREE.
These days – and I don’t even think I’m a perfect green consumer yet – I consciously give my money to brands I trust and I don’t care if they’re more expensive than the conventional stuff because their products are good for everyone and also because now I need less.
Are you a sustainable indie brand or company that cares for the ethical, ecological, social and health values pretty as much as I do?
Take my money!
And so it happens that when I walk the high street past the windows where others see oh-so-desirable goods they are dying to possess and even quite literally so since sitting down in our offices is effectively killing us, I see Nothing I want.
While the crowds rush, moving to their own tight rhythm of takeaway lattes, shopping malls, discount cards, two-for-one-bargains, address-for-a-chance-to-win-exchanges, latest trends, instagrammed shopping experiences, my BS-detector is up and running.
Most of the things I see are soaked in toxins and poison and produced in a highly unethical way up to child labour and slavery. From chocolate spreads to printed tees, from designer rugs to mascara, the weak ethics of the Big Industry have leaked and I am not the kind of gal who forgets.
(I wonder, have you read The Guardian’s feature on slavery and supermarket prawns? You can also watch the documentary. Please do.)
The truth is: I don’t want any of those anymore.
I don’t want the half-arsed, expensively advertised eco capsule collections from the Big Fashion either, even though I know that they say we need to dance with the Big Devil, or nothing’s gonna change.
Well then, the Big Devil can have a dance.
But I won’t support it with my money anymore.
I’m free to decide, and I’m free to say NO.
So take that, Big Industry.
My ego can’t be bothered with proving I’m better, richer, better looking.
Ads have no power over me.